Notes from the Valley
Plain-English marketing for Brisbane businesses. What we learned, what we got wrong, and what the numbers say.
Agents draft, people approve: what a human actually checks before your post goes live
We get asked whether Curlew is "just AI". It isn't. Here's the review queue, the checklist, and the kinds of things that get sent back.
ReadWhy "near me" searches matter more than your homepage
Most of your customers never see your homepage. They see a Google Business Profile at 7pm on a Tuesday. Here's what to fix on it.
What $15 a day actually buys you on Google in Brisbane
Real numbers from a plumber in Moorooka, a physio in Paddington and a cleaner in Chermside.
The three photos every tradie should take on every job
Before, during, after. Phone camera, no filter. That's a month of posts.
What our reviewers rejected last month, and why
A third of AI drafts get changed and some get binned. A look at the ones that didn't make it.
Your website needs four pages. Maybe five.
Small business sites get bloated fast. Here's the structure that converts and the pages you can delete.
Jacaranda season and other things that move Brisbane search
Storm season, school holidays, Ekka. Seasonal demand in this city is predictable if you look.